Lovefilm is a movie and TV show rental service. This guide will show you how to cancel your Lovefilm account.
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Return all physical discs to Lovefilm.
Wait for confirmation that your account has been cancelled.
Requires any physical discs to be returned—account will be “cancellation pending” until received.
No, you must contact customer support to cancel your account.
Your account will be charged a late fee for each disc that is not returned.
Lovefilm states a data retention period of 7 years after account deletion. Back-ups and statutory records can fall outside that figure, so request written confirmation from support if you need certainty.
The stated recovery window is 30 days. Once that passes the deletion is permanent and the account cannot be restored.
Deleting your account means: loss of access to movies and tv shows; loss of rental history. Export or download anything you want to keep before you begin — it is normally not recoverable afterwards.
Have the following ready: physical discs. Having it to hand avoids getting part-way through the flow and having to start again.
Lovefilm is recorded as GDPR compliant and recorded as CCPA compliant. If you are in the EU or California you can also file a formal erasure request under GDPR Article 17 or the CCPA — that route creates a record you can follow up on, separately from the in-product delete flow.
Common alternatives include Netflix, Amazon Prime Video, Hulu. If you are switching because of how Lovefilm handles your data, check the replacement's retention and deletion policy before you migrate.
Closing your Lovefilm account does not remove the copies that data brokers and people-search sites still hold. Compare every free data broker removal option →
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