Lose It is a popular calorie tracking and weight loss app that stores your personal health data — including your weight, height, age, food log, and connected fitness device data. If you're no longer using the app, deleting your account removes this data from their servers.
Step-by-Step Deletion
1. Log in to your Lose It account at loseit.com or open the app 2. Go to Settings → Account → Delete Account 3. Confirm your decision when prompted 4. Check your email for a confirmation link and click it
What Gets Deleted
- Your profile (name, email, age, height, weight)
- Food diary and calorie history
- Exercise and fitness tracking data
- Connected device permissions
Your data remains in their backups for up to 30 days after deletion.
Why Data Brokers Want Your Health Data
Weight loss and fitness data is a high-value commodity for data brokers. It reveals income level, health conditions, lifestyle habits, and purchasing patterns — all sold to insurance companies and advertisers. Deleting your Lose It account is one step, but this data is often shared with third-party analytics partners before you delete.
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