How to Delete Your Bitly Account (2026 Step-by-Step Guide)

Bitly is the most widely used URL shortener. Your Bitly account stores links you've created, click analytics, and potentially your connected social media accounts — revealing what content you share and who your audience is.

Step-by-Step Deletion

1. Log in to bitly.com 2. Go to Settings → Account (left sidebar) 3. Scroll to the bottom and click Delete Account 4. Type "DELETE" to confirm 5. Click Permanently Delete Account

What Happens After Deletion

• All shortened links are deactivated and will return a 404
• Click analytics and tracking data are lost
• Your username and profile are removed
• Deletion is immediate and permanent

Note

If you use Bitly on a free plan, you may need to cancel any active subscription first under Billing before the Delete option appears.

Why It Matters

URL shorteners track who clicks your links, from where, and when. Data brokers use this behavioral data to build interest profiles — what content you share reveals what you care about, which is exactly the kind of audience segmentation data advertisers pay for.

See what data 477+ services have on you →